Moving a cookware range from marketplaces to its own store
A storefront for a twelve-product range, connected to payments, couriers and marketplace stock, with an assistant answering product questions.
- Client
- Cookware brand
- Industry
- Consumer goods
- Year
- 2026
- Timeline
- 8 weeks
What changed
Measured against where the client started, on the numbers they already tracked.
12
Products live
The full range, with stock synced to both marketplaces.
38%
More margin per order
On store orders, against the same products sold through marketplaces.
8
Weeks to launch
Live three weeks before the holiday season.
Thebrief
A cookware brand sold its twelve-product range only through marketplaces, paying commission on every order and never learning who its customers were.
They wanted their own store live before the holiday season, with stock kept in step across every channel and one place to see whether it was paying off.
How we ran it
Each step was owned by one discipline, and every one of them worked from the same plan in the same team.
- 01
Ecommerce
Store and checkout
Built the storefront with a three-step checkout, connected to two payment gateways, the courier the brand already used and the stock on both marketplaces.
- 02
AI-Powered Development
Product answers
An assistant trained on the care guides and sizing charts, answering product questions on the store at any hour and handing anything about an order to a person.
- 03
SQA, Deployment
Ready for the peak
Load tests against holiday traffic, a release pipeline and order monitoring, so a failed payment raises an alert instead of a complaint.
In their words
“One brief covered the store, the assistant and the monitoring. We only ever talked to one team.”
Demo client
Founder, Cookware brand
More work
Other projects delivered by the same team under one plan.